PRIVACY POLICY
1. Who we are
Dorset Removals (“we”, “us”, “our”) operates the website https://dorsetremovals.uk/ (the “Website”). This Privacy Policy explains how and why we collect, store, use and share information about visitors to our Website, and your rights regarding that information.
2. What data we collect
When you visit or interact with our Website, we may collect and process the following types of information:
- Technical / usage data — such as your IP address (anonymised where possible), device type, browser type, pages viewed, time spent on pages, and other browsing behaviour data.
- Cookies and similar tracking technologies — including first-party cookies (used by our Website) and third-party cookies / identifiers related to analytics and advertising (via services such as Google Analytics and CookieYes, and advertising tools such as Google Ads).
3. Why we collect data / How we use it
We use the collected data for the following purposes:
- To analyse how visitors use our Website, to understand traffic, and improve Website performance, content and user experience.
- To run and optimise our online marketing and advertising campaigns (for example using Google Ads), including tracking campaign performance and conversions.
- To ensure website security and prevent misuse or abuse of our services.
4. Use of third-party tools and cookies / Consent
Because we use Google Analytics, Google Ads and a cookie consent/management tool (CookieYes), our Website places cookies and uses trackers that may process data about your visit. Under UK / EU privacy regulations, cookies and similar trackers (unless strictly necessary) require your informed consent before activation.
- We will ask for your explicit consent before placing non-essential cookies or trackers.
- If you do not consent (or withdraw consent), those analytics / advertising cookies and trackers will not be activated (or will be deactivated).
- We use features (such as IP anonymization, data-retention controls, and consent-management) to minimise collection of personal data and comply with privacy law best practices.
5. Data sharing and third parties
We may share anonymised or aggregated data with third-party service providers (such as Google) whose tools we use for analytics or advertising. These third parties act as processors of data on our behalf. We do not sell your personal data.
6. Your rights
Depending on your location and applicable law (e.g. UK GDPR), you may have the following rights:
- Right to access the data we hold about you.
- Right to correct inaccurate personal data.
- Right to request deletion (“right to be forgotten”) of your personal data.
- Right to restrict or object to certain processing (e.g. tracking, analytics, marketing).
- Right to withdraw consent for cookies / trackers at any time.
If you wish to exercise any of these rights — or have questions, complaints or requests regarding your personal data — please contact us at the email address: info@dorsetremovals.uk
7. Data retention
We retain data only as long as needed for the purposes described (analytics, marketing performance, security). Where possible, we use data-retention controls (e.g. on analytics tools) and ensure data is anonymised or deleted when no longer necessary.
8. Security
We implement reasonable technical and organizational measures to protect the data we process from unauthorized access, disclosure or misuse.
9. Changes to this Privacy Policy
We may update this Privacy Policy from time to time (e.g. when laws change or our practices evolve). When we do, we will update the “Last updated” date above. We encourage you to review this policy periodically.
10. Acceptance & Contact
By continuing to use our Website (or giving consent via our cookie banner), you accept this Privacy Policy. If you have questions — or want to request access / correction / deletion of your data — you can contact us at info@dorsetremovals.uk.